By microsoft office
Книга eleven Steps to Create a winning site eleven Steps to Create a profitable site Книги internet дизайн/разработка Автор: Microsoft Год издания: 2007 Формат: pdf Издат.:Microsoft Страниц: sixty four Размер: 3,4 Язык: Английский 34 (голосов: 1) Оценка: Microsoft place of work reside Small enterprise and Startup country are devoted to aiding marketers commence and nurture their companies via supplying recommendations that may be positioned into motion instantly.
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This is limited only by your creativity and imagination, but start with these well-tested methods: • • • • Discount programs are easy and effective. Use them as you would any direct-mail campaign. Creating urgency with “Today Only” and other limited-time offers are especially effective. Offer “Family and Friends” incentives. Set up a schedule of online and targeted e-mail newsletters. Include columns by staffers, company news, promotions – anything to lure customers back to your site – with links to get them there.
10. Use your keywords consistently. An Microsoft adCenter study found that users gave a nearly 50% higher "likelihood to click" to listings in which the keyword was included in both the title and the description. Copyright © 2007 StartupNation, LLC 53 Try Pay-Per-Click If you’ve included an advertising budget in your planning, consider pay-per-click or PPC marketing – at least in the early days – for instant Web traffic to your site. Pay-per-click advertising providers charge a small fee, adjusted according to the competition for your chosen search keywords, for each potential customer who clicks on your ad to visit your site.
On PCs running the Windows or Vista operating system (or OS), you’ll find Notepad or WordPad built into all but the oldest versions; on Macs, it’s SimpleText. There’s a big advantage, however, to getting an inexpensive program like the CoffeeCup HTML Editor, because it lets you easily switch between a text screen and a visual editor so you can see how your HTML looks on a Web page. Hope we’ve taken the mystery out of this universal code. It’s a language anybody can learn, there’s no secret handshake to join the worldwide society that uses it, and “speaking” even a little will give you more power over your new business Web site.
11 Steps to Create a Successful Web Site by microsoft office