New PDF release: Communicating Across Cultures

By Maureen Guirdham (auth.)

ISBN-10: 0333754107

ISBN-13: 9780333754108

ISBN-10: 1349274623

ISBN-13: 9781349274628

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Extra resources for Communicating Across Cultures

Example text

Homosexuals. According to The Economist of 6 January 1966, there is a global shift towards reducing prejudice and discrimination against homosexuals. The Economist argued that there are four factors promoting this favourable change: scientific evidence of homosexuality as innate; a worldwide development of a middle class, a category into which many gays fall; democratisation (democratic societies are more permissive) and the use of the Internet for global information sharing and resistance to oppression.

Homosexuals. According to The Economist of 6 January 1966, there is a global shift towards reducing prejudice and discrimination against homosexuals. The Economist argued that there are four factors promoting this favourable change: scientific evidence of homosexuality as innate; a worldwide development of a middle class, a category into which many gays fall; democratisation (democratic societies are more permissive) and the use of the Internet for global information sharing and resistance to oppression.

The editor of an advertising magazine described it as a 'major own goal' for Ford, the TV reporter as 'an expensive episode for Ford in terms of negative publicity'. 2. Organisational personnel concerned about diversity among consumers often face an uphill struggle: 'We have trouble getting support round the company. For instance, the advertising department almost never shows a member of the ethnic minorities. The department is only interested if we are talking about a significant percentage of the target market and, of course, at 6% in all, no one ethnic group is.

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Communicating Across Cultures by Maureen Guirdham (auth.)


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