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Ethics is the set of rules prescribing what is good or evil, or what is right or wrong for people. In other words, ethics is the values that form the basis of human relations, and the quality and essence of being morally good or evil, or right or wrong. Business Ethics means honesty, confidence, respect and fair acting in all circumstances. However, such values as honesty, respect and confidence are rather general concepts without definite boundaries. Ethics can also be defined as overall fundamental principles and practices for improving the level of wellbeing of humanity.

4. What is Brundtland and why is it important? com 52 Corporate Social Responsibility Ethics, CSR and Corporate Behavio 5 Ethics, CSR and Corporate Behavior In Britain during the last four decades, within a market economy driven by consumer preference and purchasing capacity, greater economic leisure has provided the opportunity to both analyse and reflect on the underlying nature and direction of a demand led economic system. There is an increasing requirement for information on the social and environmental impact of corporate policy and appraisal effects.

Com 38 Corporate Social Responsibility Stakeholders & the social contract Donaldson T. E. (1995); The stakeholder theory of the corporation: concepts, evidence, and implications; Academy of Management Review, 20(1): 65–91. Kell G. (2003); The Global Compact: Origins, Operations, Progress, Challenge; Journal of Corporate Citizenship, 11, 35–49. C. H. (1976); Theory of the firm: managerial behaviour, agency costs and ownership structure; Journal of Financial Economics, 3 (4), 305–360. 11 Self-test Questions 1.

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