By Kevin Nichols
Kevin P. Nichols' Enterprise content material approach: A undertaking Guide outlines most sensible practices for carrying out and executing content material technique initiatives. His e-book is a step by step consultant to development an company content material process to your association. Enterprise content material Strategy attracts on Kevin Nichols' event coping with one of many greatest and such a lot profitable worldwide content material process groups to supply an insider's examine the way to construct an company content material procedure. choked with definitions, questions you want to ask, checklists, and guidance, this e-book focuses now not at the what or why, yet at the how.
About the Author
Kevin Nichols (@kpnichols) is an award-winning concept chief, electronic fanatic, and writer with greater than 19 years event. As chief of 1 of the oldest international content material process groups, Kevin has grown that staff to turn into one of many biggest and such a lot profitable on this planet. Kevin has been a forerunner and significant contributor to person event and content material technique. He has authored various articles on content material approach, person adventure, and electronic method. you could examine extra approximately him at kevinpnichols.com.
In 2014, he coauthored (with Donald Chesnut) UX For Dummies.
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Additional resources for Enterprise Content Strategy: A Project Guide
I often send questions to the stakeholders in advance so they can think about answers or meet with their teams before the session. ) Business and project strategy ■ ■ ■ ■ ■ ■ ■ ■ What key organizational or business drivers, goals, and objectives should we consider? Why are we doing this work? What will constitute success? What long-term concerns should we address? What is the ideal solution or experience? Which constraints should we consider: ☐ Budget: who controls or oversees the budgets for this work?
1. When possible, meet with only one person or line of business at a time. In some cases, you might interview a group of people within a business unit. Ensure that someone takes notes. If you want to record the sessions, get agreement from the interviewee(s) and the organization. Schedule two hours for each interview and send the protocol, or list of questions, before the meeting. Be sure to list any deliverables or examples that you would like the interviewee to bring. If you conduct this exercise remotely, set up a webshare so the interviewee can display file structures or CMS screens.
Can these be migrated as-is, or do they require updated design or branding? ) do we need to consider? ) What is your archive process? Which laws or regulations are you bound to for archiving information? Which information must you preserve and for how long? Note: I keep internationalization/localization as a part of content production, but it will most definitely warrant a series of stakeholder interviews with each region or market. Because localization is a part of a larger content lifecycle, it is important to contextualize it within the larger model.
Enterprise Content Strategy: A Project Guide by Kevin Nichols