Labor and Capital in the Age of Globalization: The Labor by Chuck Davis, Berch Berberoglu, Marina A. Adler, Cyrus Bina, PDF

By Chuck Davis, Berch Berberoglu, Marina A. Adler, Cyrus Bina, Julia D. Fox, David Gartman, Walda Katz-Fishman, John C. Leggett, Jerry Lembcke, Ife Modupe, Robert E. Parker, Harland Prechel, Jerome Scott, Behzad Yaghmaian

ISBN-10: 1461638569

ISBN-13: 9781461638568

This publication bargains a well timed research of labor and hard work strategies and the way they're swiftly altering lower than globalization. The participants discover conventional sectors of the U.S. and international economies - from automobile to metal to agriculture - in addition to paintings below new creation preparations, equivalent to 3rd global export processing zones. Many chapters study altering dynamics of gender, nationality, and sophistication. The individuals clarify why extra intensified varieties of regulate through the kingdom and through capital pursuits are rising below globalization. but in addition they emphasize new chances for hard work, together with new varieties of organizing and tool sharing in a swiftly altering economy.

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Extra info for Labor and Capital in the Age of Globalization: The Labor Process and the Changing Nature of Work in the Global Economy

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This offer was publicized via all major communication vehicles, including the Internet, e-mail, television, radio, and point-of-purchase in restaurants. 25 More than $12 million was raised in 24 hours, and sales increases varied from 5 percent in some countries to as much as 300 percent in others. These results did not go without challenges. Managers involved in the event coordination reported unique issues, including finding an appropriate date and managing 100-plus countries with varying fundraising laws and cultures.

POTENTIAL CORPORATE BENEFITS Not surprisingly, many of the corporate benefits associated with cause promotions are marketing related: strengthened brand positioning and brand preference, increased traffic, and customer loyalty. In addition, further benefits flow from providing customers and employees opportunities and convenient ways to contribute to causes, and are created by forging new and strong partnerships with community organizations. Strengthens Brand Positioning Notice in the following example from Ben & Jerry’s the role that brand position played in guiding the choice of a social issue, selecting an initiative, and forming partnerships.

According to an article by the World Business Council for Sustainable Development, “The Body Shop was launched on the basis of fair prices for fairly produced cosmetics. ”44 Increased Appeal to Investors and Financial Analysts Some argue that involvement in corporate social initiatives can even increase stock value. They point to the ability to attract new investors and reduce exposure to risk in the event of corporate or management crises: • In an article appearing in the Financial Times in July 2003, Jane Fuller wrote: “It pains me to say this, but I am becoming less cynical about Corporate Social Responsibility.

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Labor and Capital in the Age of Globalization: The Labor Process and the Changing Nature of Work in the Global Economy by Chuck Davis, Berch Berberoglu, Marina A. Adler, Cyrus Bina, Julia D. Fox, David Gartman, Walda Katz-Fishman, John C. Leggett, Jerry Lembcke, Ife Modupe, Robert E. Parker, Harland Prechel, Jerome Scott, Behzad Yaghmaian


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